Solutions for Housing Communications 2018
On April 17, close to 150 housing professionals attended Solutions for Housing Communications at the National Press Club in Washington, D.C. for a full day of engaging sessions focused on promising communications strategies and tactics for expanding awareness of the benefits of affordable housing and building support for affordable housing policies and development. Plenary sessions […]
Why Housing Messages Backfire and What We Can Do
NHC joined with Enterprise Community Partners and the FrameWorks Institute for a discussion of housing messaging pitfalls and simple things housers can do to advocate more effectively and build support for affordable housing.
10 Scientifically-Proven Ways Advocates Can Speak Differently and Get Results
Neighborhood Partnerships explained the toolkit's concepts and show you how to use the tools in your work. Amy Clark of NHC also provided a brief introduction to the Housing Communications HUB, where the toolkit and other useful housing communications resources can be found.
Building Support for Affordable Homeownership and Rental Choices: A Summary of Research on Opinion and Messaging
The webinar covered findings from NHC's review of the housing communications literature, Building Support for Affordable Homeownership and Rental Choices. Viveiros and Clark also shared tips for using the findings in your work.
Gaining Community Acceptance for Affordable Housing: Best Practices from Around the U.S.
Highlights from the Center's national review of community acceptance efforts. Included were discussions by MidPen Housing Corporation and DESC about techniques that have helped their organizations build support for affordable rental housing that serves people with low incomes, including those experiencing homelessness.
Building Support for Affordable Communities: Focusing the Message and Expanding the Base
A discussion of the findings from the Center's report Building Support for Affordable Homeownership and Rental Choices. The report reviews current research on public opinion and effective language and messaging around affordable housing and strategies for effective communication on affordable housing.