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Building Support for Affordable Communities: Focusing the Message and Expanding the Base
December 10, 2013
A discussion of the findings from the Center’s report Building Support for Affordable Homeownership and Rental Choices. The report reviews current research on public opinion and effective language and messaging around affordable housing and strategies for effective communication on affordable housing.
About the Presenters
Janet Viveiros is a senior research associate at NHC. Janet’s research interests center on the connection between affordable housing and education, health and economic self-sufficiency outcomes. Janet has co-authored several of NHC’s annual reports, Housing Landscape and Paycheck to Paycheck, that document affordable housing needs.
Amy Clark is the director of marketing and communications at the National Housing Conference, where she leads the development and execution of NHC’s strategic communications efforts to elevate housing affordability as a first-tier issue on the national agenda.
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