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Why Housing Messages Backfire and What We Can Do

January 31, 2017

This webinar discussed housing messaging pitfalls and simple things we can do to advocate more effectively and build support for affordable housing.

About the Presenters

Amy Clark is senior director of marketing and communications at the National Housing Conference, where she leads the development and execution of NHC’s strategic communications efforts to elevate housing affordability as a first-tier issue on the national agenda.

Nat Kendall-Taylor is chief executive officer at the FrameWorks Institute. Nat oversees the organization’s pioneering, research-based approach to strategic communications, which uses methods from the social and behavioral sciences to measure how people understand complex
socio-political issues and tests ways to reframe them to drive social change.

Tiffany Manuel is vice president of knowledge, impact and strategy at Enterprise Community Partners, Inc. She drives the collection and dissemination of data and information from within Enterprise and across the affordable housing industry through innovative solutions that demonstrate achievable impact. She also leads Enterprise’s strategic planning processes and the continued development and execution with the organization’s strategic goals.


Amy Clark’s slides

Nat Kendall-Taylor’s slides

Tiffany Manuel’s slides

Webinar Sponsored By:

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January 31, 2017
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