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Building Support for Affordable Homeownership and Rental Choices: A Summary of Research on Opinion and Messaging
July 23, 2014
What do Americans think about affordable housing and the people who live in it? What does the research tell us about effective messaging to convince the public of affordable housing’s value? Janet Viveiros and Amy Clark of the National Housing Conference answered these questions and more.
The webinar covered findings from NHC’s review of the housing communications literature, Building Support for Affordable Homeownership and Rental Choices. Viveiros and Clark also shared tips for using the findings in your work.
About the Presenters
Janet Viveiros is a former NHC senior research associate. Janet’s research interests center on the connection between affordable housing and education, health and economic self-sufficiency outcomes. Janet has co-authored several of NHC’s annual reports, Housing Landscape and Paycheck to Paycheck, that document affordable housing needs.
Amy Clark is senior director of marketing and communications at the National Housing Conference, where she leads the development and execution of NHC’s strategic communications efforts to elevate housing affordability as a first-tier issue on the national agenda.
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