Founded in 1931, NHC is the oldest and broadest housing coalition in America. We are a diverse continuum of affordable housing stakeholders that convene and collaborate through dialogue, advocacy, research, and education, to develop equitable solutions that serve our common interest. Our vision is an America where everyone can live in a quality, affordable home in a thriving community.
Director of Marketing and Communications
Position Summary
NHC is seeking a full-time Director of Marketing and Communications. We seek a mission-focused, self-motivated team member with outstanding writing skills and experience working in a performance culture among a group of diverse, talented individuals. The ideal candidate should have an extensive background in issues management, media relations, content development, a strong ability to gather and synthesize information from various sources, and a passion for affordable housing. The position is responsible for communicating NHC’s key messages to a wide array of stakeholders from the public, private, and philanthropic sectors. They will also be responsible for cultivating strong relationships that serve our members and partners and work collaboratively with staff across the organization. This position reports directly to the president and CEO.
Responsibilities
Content Development and Digital Strategy
- Develop, implement, and sustain NHC’s communications strategy under the direction of NHC’s president and CEO, with the primary objective of building the brand and influence of the organization.
- Develop NHC’s integrated marketing communications plan from end to end to highlight key projects and initiatives aligned with NHC’s mission/vision and build the company’s market leadership position.
- Manage the production of new/promotion of finished high-profile publications and communications materials, including, but not limited to, the annual report, thought leadership and feature pieces, email marketing, and other public communications.
- Manage and develop engaging content into user-impactful formats for the organization’s digital presence, print material, and other communications media to amplify NHC’s work and raise its profile as a thought leader and influencer in the housing community.
- Collaborate across the organization to manage NHC’s member communications and marketing to articulate policy priorities and showcase relevant content to existing and prospective NHC members and stakeholders through all appropriate media.
Public Relations
- Shape, cultivate, and evolve organizational branding and brand recognition/awareness,
including major policy convenings and NHC’s annual Housing Visionary Award Gala. - Organize and host housing-communications-related working group meetings, forums, and workshops on behalf of NHC and in conjunction with partner organizations.
- Manage robust media lists that include contacts from trade and top-tier outlets.
- Cultivate strong relationships with reporters from target outlets and communications professionals at partner organizations to provide leadership to the housing community.
- Contribute to developing and managing key messages and messaging prep materials for staff, leadership, and subject matter experts for events and/or interviews.
- Contribute to developing and managing external profiles of key subject matter experts; identify, pitch, and manage speaking opportunities for subject matter experts.
Reporting and Analytics
- Track brand mentions online and in traditional media.
- Develop and manage reports detailing NHC’s digital presence and reach.
- Develop quarterly external performance reports for use at Board meetings.
Other Responsibilities
- Supervise NHC’s Marketing and Communications Associate
- Other duties as assigned.
Qualifications
- Bachelor’s degree in journalism and/or public relations; advanced degree encouraged.
- At least five years of experience in public policy communications; comparable experience considered.
- Commitment to affordable housing and equitable community development.
- Demonstrated proficiency in Microsoft Office products, databases, media monitoring tools, image editing, social media, and digital communications strategies required.
- Strategic and critical thinker able to focus on diverse internal and external stakeholders.
- Dynamic comprehension skills; ability to analyze, summarize, draw conclusions, and solve problems.
- Strong public and persuasive speaking skills with the ability to explain complex ideas.
- Excellent interpersonal and oral/written communication skills; three recent writing samples are required.
- Well organized, sound judgment, sharp decision-making skills, great attention to detail, and goal-oriented; capable of managing multiple projects simultaneously.
- Work well in a team and independently, adapting to dynamic climates with little oversight.
If you are interested in this position, please submit your resume, cover letter, and writing sample to Sharon Jochens at sharon.jochens@KornFerry.com
All NHC employees must be fully vaccinated against COVID-19.
NHC is an equal opportunity employer.