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Framing & Messaging Toolkit

This toolkit summarizes approaches tested over the course of ten years through polling, focus groups and in successive legislative sessions. These communications strategies have a proven track record of building cohorts of cross-sector legislative champions equipped to significantly increase resources and support for housing. Topics range from the role of the government to using metaphors over facts and more.

Toolkit Topics

Why Framing Matters
Aspirations and Solutions
Landscape Stories
Social Math
Collective Benefit
Unexpected Messengers
The Role of Government
Us vs. Them
Metaphor Over Facts
Using Local Regional Narratives

Related Webinar

Why Housing Messages Backfire and What We Can Do

For more information or to schedule an interview about this publication, please contact Whitney Sarkodie, Marketing and Communications Associate, at or (202) 466-2121 x 240.

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