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Solutions for Housing Communications
Wednesday, April 8, 2026 8:00 am - 5:00 pm EDT
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On April 8, 2026, the National Housing Conference convened housing communications leaders from across the country for Solutions for Housing Communications, hosted at the National Press Club in Washington, D.C.
This one-of-a-kind event is the only national convening dedicated exclusively to housing communications, bringing together housing experts, thought leaders, policymakers, and journalists for a full day of dynamic discussions. Attendees explored proven and emerging communications and messaging strategies to elevate public understanding of the importance of affordable housing both nationally and within local communities.
AGENDA
Opening Remarks featuring HUD Assistant Secretary for FHEO Craig Trainor
HUD Assistant Secretary for Fair Housing and Equal Opportunity Craig Trainor joined NHC’s President and CEO David Dworkin for a fireside chat that explored America’s civil rights legacy as the nation approaches its 250th anniversary, along with the Administration’s current priorities for fair housing and civil rights enforcement.
From Technical to Tangible: Communicating Complex Housing Issues
Housing policy, finance, and regulation are often highly technical—but public understanding and support depend on how well these issues are explained beyond expert circles. This session explored strategies housing communicators can use to translate complex concepts into clear, compelling narratives for audiences.
This panel was sponsored by AARP.
Housing journalists face shrinking newsrooms, fast news cycles, and rising misinformation. Reporters shared what makes a story stand out today, how advocates can be credible and responsive sources, and where housing coverage is heading amid economic and political uncertainty.
Keynote Remarks from HUD Secretary Scott Turner
HUD Secretary Scott Turner delivered keynote remarks that highlighted HUD’s current priorities and its strategic approach to addressing the nation’s housing challenges.
Technology—and increasingly AI—plays a powerful role in determining which housing stories are amplified, distorted, or ignored. This panel examines how algorithms, generative AI tools, and social platforms shape public understanding of housing affordability and policy.
Communicating Before, During, and After a Natural Disaster
As natural disasters become more frequent and severe, housing communicators play a critical role in helping the public understand risk, respond in moments of crisis, and navigate long-term recovery. This panel focused on how to communicate clearly and credibly before, during, and after a disaster.
Communicating with Confidence in Today’s Media Landscape
This session provided communications professionals with practical strategies for engaging on public platforms. In today’s media landscape, clarity, precision, and message discipline are more critical than ever.
