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Molding the Homeownership Message for Millennials and Gen Z

Millennials and Gen Z’s attitudes on homeownership are rapidly changing and widely misunderstood. As Millennial household formation catches up with previous generations, so has the desire to own their own home. Higher interest rates and housing affordability issues all present headwinds against aspiring homebuyers. This episode addresses avenues for connecting with younger audiences, including modernizing and simplifying housing conversations as well as highlighting the advantages of homeownership.

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