Solutions for Housing Communications
Wednesday, April 9, 2025 8:00 am - 6:00 pm EDT
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On April 9, 2025, the National Housing Conference will host its Solutions for Housing Communications convening at the National Press Club in Washington, D.C. This event is the only national convening for housing communications leaders. Housing experts, thought leaders, policymakers, and journalists from across the United States convened for a full day of sessions exploring communications and messaging strategies for successfully expanding awareness about the importance of affordable housing both at the national level and within local communities.
Click here to view the sessions from our 2024 Solutions for Housing Communications event.
Panel Sessions
Building Bridges: Fostering Productive Dialogues with Policymakers
Advancing affordable housing initiatives often hinges on effective communication with policymakers. This panel delves into best practices for fostering relationships, tailoring messages to specific political landscapes, and aligning housing priorities with policymakers’ agendas. Attendees will gain insights from housing policy advocates on navigating challenges, addressing opposition, and creating partnerships that lead to actionable outcomes.
Inside the Story: How Reporters Cover Affordable Housing Issues
Journalists play a crucial role in shaping how the public understands affordable housing issues. In this panel, reporters covering housing will share their experiences navigating complex stories, the challenges they face in cutting through misinformation, and what makes a compelling housing story. They’ll discuss the sources they seek, the data they rely on, and how they balance policy, personal stories, and public impact.
Digital Storytelling for Housing Advocates: Engaging Communities Online
Social media and digital platforms offer unprecedented opportunities to reach and engage communities. This panel focuses on creating impactful digital campaigns, leveraging visuals and personal stories, and optimizing content for different platforms to amplify support for affordable housing initiatives.
Measuring Impact: Evaluating Communication Success in Housing Initiatives
How do you know your messaging is working? This panel explores tools and methods to assess the effectiveness of communication strategies. Attendees will learn how to measure their impact, adapt their tactics, and demonstrate the value of their communications efforts in advancing affordable housing goals.
Gaining New Allies to Address Affordable Housing Challenges
Affordable housing challenges require innovative solutions and diverse coalitions. This session will explore strategies for identifying and engaging new allies across sectors, including business leaders, healthcare professionals, environmental advocates, and community organizations. Panelists will share real-world examples of successful partnerships, discuss how to align shared goals, and offer practical tips for fostering collaboration.